If you are planning to have a presence at an exhibition, with a stand or some other form of corporate branding or sponsorship, it is as well to ensure you have some funds in your budget to design the materials you will use. Often, if you try to reuse existing marketing materials, in a misguided bid to save money, you may not get the results from the exhibition or event that you might have hoped for. And it is all too easy to blame the exhibition, rather than the quality of your stand or booth, when reporting the results of your attendance.
Exhibition graphics need to be carefully planned to appeal directly to the target audience who will be at the event. Visitors to an exhibition will have a lot to experience and take in, as they go around the stands; so you need to ensure your graphics present your message in a clear, simple and appealing way that attracts them, if they are in your key target audience. If you use standard marketing material for your exhibition graphics, perhaps existing pop up banners or other material, there is a danger it will appear too complex, perhaps have too many words for a passing visitor to take in, and so the message will be lost.
At an exhibition, many organisers promise to provide a standard name banner for your stand, probably with a stand number on it. While this is helpful for visitors to orientate themselves, it will not help present your brand. So be sure to include your brand name, logo and corporate images on your exhibition graphics, so that every visitor is left in no doubt about what your company is called, and what it does. Use good exhibition graphics to ensure you make a strong, positive first impression.
It can be helpful when considering exhibition graphics, to work closely with a company that can not only print the materials you need, but one that provides a graphic design service, too. At First Colour, for example, the combined experience of the team ensures that graphics are developed specifically to suit an exhibition audience, yet also exploiting the printing capabilities of the materials to be used. Striking images need to be at the right size, in order to make a clear impression. Keep it simple is a good policy to follow, both when deciding on the images to use, and also when considering the text or copy that will be read by exhibition stand visitors or those passing.
Exhibition graphics really can make or break the success of your exhibition. So plan them carefully, and be sure to make a sensible investment so that the event as a whole is a success. Otherwise there is the danger that the associated costs of stand space, setting up the stand, transporting and accommodating staff, are wasted. Call First Colour now to help plan your exhibition graphics, and to see how easy it is to create something that really will make a great impression.
First Colour Limited
First Colour Limited • 15 Newman Street • London • W1T 1PA
Phone: 0207 636 2571 • Fax: 0207 436 4831