First Colour Acquires Print Room Soho
01 October 2021
Two long-established central London printers have merged to capitalise on the continuing requirement for fast turnaround printing in the capital, despite the ravages of the Covid-19 pandemic.
PrintroomSoho, which had been trading for around 30 years, has merged with First Colour, which was established 22 years ago.
First Colour is based just north of Oxford Street in the West End, and has a walk-in street level shopfront as well as a 420sqm basement production facility.
Both firms saw business drop off dramatically in the early days of lockdown, with PrintroomSoho mothballing its operations for two months.
However, First Colour which offers a 24-hour service Monday to Saturday – had remained open throughout mainly for NHS & Government work.
First Colour had always been on friendly terms with the team at PrintroomSoho, and the pandemic had focused everyone’s attention on how to survive the situation – the logic simply being putting the two businesses together makes one business busy.
The two businesses had similar customers and equipment, which made the merger a perfect fit. PrintroomSoho had been located on nearby Eastcastle Street.
The First Colour website has been updated to reflect both firms’ branding.