Effective graphic design will help you maximise the return on your investment, whether that’s an investment in printed brochures, direct-mailings, exhibition graphics or other printed items.
But effective graphic design has to be based on some fundamental principles to be more than just a creative concept that looks good in your designer’s portfolio!
The use of Line, Direction, Shape, Size, Texture, Value and Colour determines the visual character of any design, and these various elements need to be carefully organised to successfully interact with one another.
Choice of colours, typefaces, design style and the ‘tone’ of the design will all impact the effectiveness of the final concept. But at the end of the day, great design is all about communicating your messages in the most persuasive way possible, so this means that we are driven to create graphic designs that supports your marketing goals, and maximises legibility, readability and responses.
Don’t leave your graphic design to chance, and don’t rely on an inexperienced designer to represent your company or brand (however enthusiastic they may be).
Please take a look at the below 'show case' examples of our graphic design expertise to give you some ideas on what is possible for your specific project.
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